liv.id.au

Even now, as I type this; in the background, in another tab holding youtube.com.au; in the audio, I can hear the familiar whine of supposedly tech-savvy middle management – blogger hybrid peoples’, delivering even more synopsis of Google Chrome. Firstly, the aforementioned; like a lot 0f people I know, should stop being any kind of fan-boy or girl or whatever, and start practicing in the making of non-weighted unemotional decisions. This means you too, almost without exception.

The modern paradigm of computing is not just too complex for most people, but so mired by implied values through marketing, that the only way, I feel, that one can have a fresh and lucid perspective on it all, is to have a universal mandate, that permits no one to analyze anything as a user of Windows, Mac or Google, whatever…

In the face of years of empirical evidence; the last thing you want to do, from a business perspective or from the thinking of pure common-sense, is be recalcitrant to admit the foibles of your favorite OS. Don’t do that. Don’t take sides. Have clarity. Be critical of what you like the most; what’s prevalent in your home or organization; it’s healthy. This is really basic stuff, and should be a staple of any business culture.

Microsoft and Apple have been completely blind-sided; this will come to be the general consensus. IMHO, it all comes down to this. Google is attempting to take over the world. You have no idea; I can very easily prove it. Google will have some degree of success, because unlike MS & Apple, their third party apps work reasonably well. More poignantly, the bevy of subtleties in the way the apps integrate with the cloud would blow your eardrums, be it a single clap of thunder. But here’s the rub. In terms or company direction, Google seems to me more interested — for the moment — in what people want and use day-today. It’s not rocket science. Props to Steve Jobs; what a comeback! But is the iPhone & iPod market dominance really as overarching as the consolidated Google platform. Not even close.

Apple went vertical, but Google has it in spades. Google had it for a long time… You have no idea. As a multi-billion dollar organization, you kind of need to have a change management plan. Better still you want to be that change.

We ARE the web browser for fuck’s sake. Wake up, if you don’t already realize this. At a guess, I would say that this is one of the keys to Google’s philosophy, when imagining many new products. They are not bound be their own vendor lock in, and crippled business models, because that is not their lifeblood. They already own you, because you go to them, and that ownership is subsidised. Right?

I am critical of Microsoft, Apple AND Google. One has to be. It’s still early-days, but in regards to a few certain factors, the daylight that exists between Google, and the others, is the platform that their technology is built upon, and the scope of vertical extension that this offers. Google technologies are generally pretty good, and dare I say it, not as “flaky” as the top-level app-ware that runs on Apple & Microsoft operating systems. Further to this, is the emancipation from the obligation of running a heavy and resource intensive OS on a single machine, including music libraries, accounts etc. iTunes or Microsoft Office ring a bell? Their OS is not the forthcoming “Chrome”, but the consolidation of everything they have.

The thing is; an untold number of opportunities have passed by us, and this is our own fault. You see Google is on the money at the moment. You have no idea. I can now recant almost a myriad of ideas that I have entertained; either as flashes that were gone within seconds, or real true solutions to problems, that worked their way around my head for months, before being trashed, for lack of support. My people are bagging Google — for the right reasons — but fuck me, Google keeps coming up with concepts, that address the right issues. where were you my friends? I had a few ideas.

“I want to break free…” Break free from the desktop, and be free in the browser — not.

“that’s really ccol” — In past experience; every time I hear that, I see a flag, and hear whistles blowing.

what’s really cool, is not what you just saw, but the more subtle implicatins of what it represents. Just have a think about that.